DARIUS RUCKER ANNOUNCES SIGNATURE BRAND OF WHISKEY

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Darius Rucker Announces Signature Brand of Whiskey

Darius Rucker has partnered with 843 to develop his own signature brand of whiskey, dubbed Backstage Southern Whiskey. The whiskey gets its name from a pre-show ritual Darius has on the road, in which he gathers his tour mates, band members, and any special guests backstage to raise a glass of whiskey as “good luck” to ensure a great show. Rucker says, “That toast is a vital part of our nightly routine. It’s really about celebrating the opportunity to make music together. And Backstage Southern Whiskey is now a part of that important ritual that we can share with fans.”

 

·       Backstage Southern Whiskey will first be introduced in Rucker’s home state of South Carolina, with distribution in Georgia, Kentucky, and Tennessee to follow.

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