Marcus Lemonis, chairman and C-E-O of Camping World and Good Sam, will serve as both grand marshal and honorary starter for the Camping World-dot-com 500 Sprint Cup Series race on October 25th at Talladega Superspeedway. It’s the final race of the Contender Round in the Chase for the NASCAR Sprint Cup, in which the field of twelve title contenders will be trimmed to eight. Lemonis is known as the “business turnaround king” on his C-N-B-C primetime reality series “The Profit.” Camping World – based in Bowling Green, Kentucky –is the world’s largest R-V and outdoor retailer; and Good Sam is the nation’s largest R-V owner’s organization.

The partnership between Camping World and Talladega Superspeedway dates back to 2011.