Mural Project in Des Moines Aims to Inspire Community Through Visual Art

Led by Current Initiatives, a 22’x12’-foot long eye-catching mural has been created on Saturday, November 4. The project came to life at Wash-N-Dry Inc., located at 901 E University Avenue. It was completed in conjunction with Current’s Laundry Project at that location, which assists lower-income residents and families by providing the necessary items to wash and dry clothes and linens. This is the first Laundry Project held in the area.

The #CLEANcampaign started in 2016 and is a partnership between Current and Tampa-based creative studio, Pep Rally, Inc., which has developed several mural designs. The vibrant hues accompany the word “CLEAN”, which will stand out as a message of hope and positivity to residents. This is the seventeenth mural design for the project. The murals can be found at various laundromat locations across Tampa Bay, as well as one in New Orleans, Fort Myers, Chicago, Akron and Las Vegas.

Current plans to create additional murals at partnering laundromat locations across the nation. Poster prints of the mural can be purchased online at bit.ly/LP-CLEAN in support of future Laundry Projects.

Community Housing Initiatives, LaundryCares Foundation and Dexter Laundry are sponsoring the weekend project.

Founded in 2008, the Laundry Project has assisted low-income families in more than 25 cities across the country by providing the laundry detergent, fabric softener and quarters needed to wash and dry clothes and linens. To date, the organization has washed more than 103,640 loads of laundry for approximately 11,276 families in nearly 450 laundry service projects nationwide.


About Current Initiatives

Current Initiatives is a 501(c)(3) not-for-profit organization incorporated in Florida that started with young adults committed to educating others on current social initiatives and mobilizing them to bring about change. Current establishes community groups for awareness and education and organizes local initiatives such as the Laundry ProjectHope For Homes Project and Affordable Christmas. To learn more about Current Initiatives, visit www.EngagetheCurrent.org, or view photos of past Laundry Projects at www.LaundrybyCurrent.org.

For more information, contact Jason Sowell, Executive Director and President of Current Initiatives at 727.537.9082 or by email at Jason@EngageTheCurrent.org.

Interested media, please contact Kendra Cummings at Vistra Communications by phone, 813.961.4700 ext. 206, or by email at Kendra@ConsultVistra.com.


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